M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.
I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.
Missing On A Pre-Launch Campaign
Much like a brick-and-mortar retail store becomes memorable not only for its products but also for its services, support, and customer-friendliness, an app that provides a useful customer support system to its valued users garners higher traction and engagement compared to other apps. Across the world, renowned brands earn acclaim and popularity due to their customer-centric support and services.
The primary focus of most app marketers is typically on post-launch app marketing techniques, often overlooking the crucial pre-launch campaign. This oversight hinders the app’s ability to generate excitement and anticipation around its launch. A successful app launch involves building anticipation beforehand, requiring sustained marketing endeavors. To cultivate pre-launch excitement about a business idea, a mobile app development company can leverage various strategies, including social media campaigns, search engine ads, video promotions, and email outreach. In addition to digital avenues, traditional marketing approaches such as outdoor ads, print advertisements, media placements, and promotional events can also help reach a wider audience.