Plan Your Project with Your Software
Welcome to the world of efficient project planning! With Your Software, you’re empowered to meticulously strategize and organize every aspect of your project. Streamline tasks, foster collaboration, and achieve success with the ultimate project planning tool at your fingertips.
M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.
I cannot give you the formula for success, but I can give you the
formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.
Missing On A Pre-Launch Campaign
A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.
Much like a retail business in the real world, which becomes memorable not only for its product offerings but also for its services, support, and customer-friendliness, an app that provides a beneficial customer support system to its valued users gains increased traction and engagement compared to other apps. Globally, great brands receive appreciation and popularity due to their customer-friendly support and services.
