E-commerce business have permeated every aspect of our lives and virtually every industry niche. The allure of e-commerce for its market potential remains steadfast. Yet, surprisingly, only a select few e-commerce apps in each niche achieve real success, and even fewer attain phenomenal success across all niches. So, what contributes to the failure of countless e-commerce apps? Aside from flawed e-commerce concepts and development/design issues, many apps falter due to pre-launch and post-launch deficiencies.
I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
Understanding and Market Research for E-Commerce Business Success
As a significant portion of our daily hours revolves around mobile apps, and with the abundance of choices within various app niches, comprehending the distinct requirements, top priorities, preferences, and anticipations of users becomes exceptionally vital for eCommerce business marketers. That’s precisely why comprehensive market research is imperative for every eCommerce app before embarking on a development journey. Even upon reaching the launch stage, strategizing the launch entails identifying the optimal channels and crafting a marketing message that resonates best with your eCommerce business’s target audience.
Missing On A Pre-Launch Campaign
A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.
Just like a real-life retail business leaves a lasting impression not only through its products but also its services, support, and customer-friendly approach, an app that provides a proactive customer support system to its valued users gains higher traction and engagement compared to other apps. Across the world, renowned brands earn acclaim and popularity due to their customer-centered support and services.