In the realm of a Content Marketer, mobile apps have pervaded all aspects of life and business niches. The allure endures as market potential remains, barring a superior alternative. However, true success is rare; most apps falter. What causes these failures? Beyond flawed concepts and design, pre-launch and post-launch shortcomings play a pivotal role.
I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.
Missing On A Pre-Launch Campaign
A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event.
To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.
Great brands all over the globe earn appreciation and popularity because they offer a helpful customer support system for their valued users, in addition to their product offerings and services. Just like a retail business in real life, an app that provides excellent customer support enjoys more traction and engagement than other apps.